By Alexander Gordon Under the section 404 of the Sarbanes-Oxley (SOX) Act, a public company has to file an internal report about the financial reporting procedures it follows, the effectiveness of its design and operation, and the trustworthiness of its financial dealings. The Impact of Sarbanes Oxley on Public Companies:
The internal report to be submitted under the SOX guidelines need to be detailed, and give a description of the financial dealings and state of the company. The company needs to implement cost effective solutions, reduce wasteful expenditure and use effective measures to cut down on costs. This is the only way to make a favorable impression once the internal report is out. Sarbanes Oxley Compliance Act Risk Based Approach
According to financial gurus, the Sarbanes Oxley Act should be considered an opportunity for streamlining financial applications, and reducing costs for compliance. It is an opportunity for upgrading financial systems, and putting in modern infrastructure. Here are some risk-based approaches: 1) Good Management:
If the senior management is convinced about the advantages of controls, the employees and junior level managers also come round to the idea. While the money and time spent on compliance may reduce after a period, the commitment of the management should never diminish. In order to ensure compliance, incentives like promotions, raise, shares etc. are a good option. Those employees with good compliance records should be rewarded for the effort they put in. 2) Reviewing Controls:
Test to see if the controls work, as they are intended to. Your approach should be well planned. This will help reduce the number of controls you need to test by weeding out the ones that do not work. The risk-based approach is applied to controls for financial statements. You can also consider more than one type of control, or a blend of all, like manual/automated, higher/lower etc. 3) Improving the Testing Procedure:
Once the controls best for particular applications are singled out, it will be necessary to test them for compliance. Since testing can be expensive, most companies stagger the procedure over a period of two years. In the second year, more risk-based approaches are employed, and even external auditors called in, if needed. Internal testing procedures must be streamlined, and testing plans are standardized. Compliance with the Sarbanes Oxley Act makes it mandatory that organizations make testing procedures and the risk based approach part of their daily business applications. The Act should be seen as an opportunity for streamlining controls, reduce complexity, improve communication within the organization, and reduce the risk of dishonest financial statements. There are a number of consultants available who can help you and your company to prepare for Sarbanes Oxley Act. You can locate them all over the net by doing the correct search. Alexander Gordon is a writer for http://www.smallbusinessconsulting.com - The Small Business Consulting Community. Sign-up for the free success steps newsletter and get our booklet valued at $24.95 for free as a special bonus. The newsletter provides daily strategies on starting and significantly growing a business. Business Owners all across the country are joining "The Community of Small Business Owners to receive and provide strategies, insight, tips, support and more on starting, managing, growing, and selling their businesses. As a member, you will have access to true Millionaire Business Owners who will provide strategies and tips from their real-life experiences. Article Source: http://EzineArticles.com/?expert=Alexander_Gordon http://EzineArticles.com/?Sarbanes-Oxley-Act:-Compliance-and-Risk-Based-Approach&id=392485 buy hydrocodone tramadol free online consultation buy can i online ultram ultram pharmacy on line buy generic tramadol by mail

By [http://ezinearticles.com/?expert=Tia_Jackson]Tia Jackson Phones have become a necessary part of life. If we are without one we feel like we are missing something. Phones have come a long way from the place they were only a few decades ago. Now, just about every family owns a cell phone. In some cases, we no longer have landline phones but just cell phones. Families stay connected with cell phone packages. There is more advertising for cell phones than there is for just about anything else! But, is the cell phone a better choice over the landline? Here are several things that you should consider not only about this but also about choosing the right company to go with. Landline phones are those that are grounded. We plug them into outlets in our homes and offices. Cell phones are mobile, and have the ability to make calls from almost any area. Traditionally, landlines were the only type of phone used in the home. Now, more people are switching over to only have cell phones. But, is this a good thing? Cell phones are often more expensive. Mobility is expensive. But, landlines lock you down and do not give you the freedom to call from anywhere. Sure, cordless phones give some freedom, but you still have an approximate area you need to stay in. Cells have the ability to do virtually all that landlines do from making calls to three way calling to call waiting. They also have additional features. Things like email and internet access are among the hottest new features. Getting a text message is one of the largest draws right now. Landlines cant compete with these features. But, one good quality about landlines is that they are there in an emergency. Your cell needs to be charged while a landline phone is able to make calls as long as the phone company hasnt gone out. We really didnt help you make a decision, did we? Perhaps the only real factor in this battle is to have the prices broken down. First, lets talk about getting a good deal on a cell phone though. Before purchasing one, make sure you have the best rate plan. You will need to break this into an apple to apple comparison. For example, either look at the flat rate plans or the minute to minute breakdown. Also, look at the weekend charges, roaming charging, and long distance charges as well. Then, you can make an informed decision. In order to decide on the landline versus cell phone, you will need to compare your need for features and convenience with that of having a lower price. The landline will be cheaper but can not keep up with the latest and great technology. What matters to you is which option in phones you will need to choose from. Tia Jackson [http://www.phones-447.com]Phones Directory Article Source: http://EzineArticles.com/?expert=Tia_Jackson http://EzineArticles.com/?The-Cell-Phone-Versus-The-Landline&id=104411 buy ultram online fast order pal pay ultram generic ultram buy no prescription saturdaydelivery tramadol

By Grata Young Fasting refers to complete abstinence from food for a short or long period for a specific purpose. The word is derived from the old English, feastan which means to fast, observe, be strict. Fasting is natures oldest, most effective and yet least expensive method of treating disease. It is recognised as the cornerstone of natural healing. Dr. Arnold Eheret, the originator of the muscusless diet healing system, describes it as " natures only universal and omnipotent remedy of healing" and "natures only fundamental law of all healing and curing. " The practice of fasting is one of the most ancient customs. It is followed in almost every religion. The Mohammedan, the Buddhists, the Hindus and many others have their periods of strict fasting. The saints of medieval times laid great stress on this method. Fasting indisease was advocated by the school of natural philosopher, Asclepiades, more than two thousand years ago. Throughout medical history, it has been regarded as one of the most dependable curative methods. Hippocrates, Galen, Paracelsus and many other great authorities on medicine prescribed it. Many noted modern physicians have successfully employed this system of healing in the treatment of numerous diseases. The common cause of all diseases is the accumulation of waste and poisonous matter in the body which results from overeating. The majority of persons eat too much and follow sedentary occupations which do not permit sufficient and proper exercise for utilisation of this large quantity of food. This surplus overburdens the digestive and assimulative organs and clogs up the system with impurities or poisons. Digestion and elimination become slow and the functional activity of the whole system gets deranged. The onset of disease is merely the process of ridding the system of these impurities. Every disease can be healed by only one remedy - by doing just the opposite of what causes it, that is, by reducing the food intake or fasting. By depriving the body of food for a time ,the organs of elimination such as the bowels, kidneys, skin and lungs are given opportunity to expel, unhampered, the overload of accumulated waste from the system. Thus, fasting is merely the process of purification and an effective and quick method of cure. It assists nature in her continuous effort to expel foreign matter and disease producing waste from the body, thereby correcting the faults of improper diet and wrong living. It also leads to regeneration of the blood as well as the repair and regeneration of the various tissues of the body. To learn more about the energy principle in healing, please read: Cost-free Miracle Asthma Cure
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By Keith George Going to the seaside to get tanned has been a luxury with many from time immemorial. A lovely golden brown skin is a matter of pride for many young ladies and gentlemen. A bleak and harsh winter makes the idea of spending hours in sunshine very appealing. It is a fact that exposing the skin to the suns rays for long hours does more harm than good. The suns ultra violet rays cause skin cancer apart from minor irritants like sunburns. The tanning beds seem to be a solution to this problem, as people can get tanned without any side effects. But the origin of tanning beds is rooted in medicine. In the early twentieth century it was developed, to see if increased sunlight combats calcium deficiency. But this is a misconception. Tanning beds also expose people to health hazards. They give off long wave ultra violet rays which are more harmful than short wave ultra violet rays. Tanning beds have components that require regular maintenance. Some of the important components are tanning bed bulbs, internal fans, remote cable assembly, and lamp holder. Tanning beds are used both in home and tanning salons. Tanning beds in salons are clamshell shaped. Tanning salons have drawn a lot of flak because of health concerns. Prior appointment is needed to tan in a salon. Home tanning beds are convenient and can be used any time of the day or night. These beds are expensive. Many manufacturers offer warranties for more than a year and detailed literature about the product. Tanning beds are found all over the world. It is advisable to use tanning beds with caution. Long exposure can cause burns. Pregnant women should not use these beds. The basic concern about over usage of these beds is related to cancer as basil cell sarcoma, squamous cell carcinoma, and the most dangerous melanoma can occur. Skin cancer is the most serious side effect, but there are other side effects also. Apart from burning the skin, it causes the skin to become wrinkled and over exposure results in cataract. This in turn gives an old look. Tanning beds and tanning salons are now big business. Manufacturers and salon owners paint a rosy picture, but people should be told about the harmful side as well. Only a very judicious use of these beds is recommended. Tanning might bring a low in looks, but risking health is also foolhardy. Keith George always writes about valuable news & reviews.
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By Regena English Domestic violence the catch phrase for the past ten years. People use the words as if they represent an incurable disease rather than what it really is, deplorable human behaviors. It doesn't matter how many times Oprah, Sally, or Montel talk about domestic violence it is still happening to many of their audience members and viewers, why? In this society we have a bad habit of excusing women of being responsible for themselves, thus leaving them as victims to the madness of their abusers. It's imperative women understand their bodies and minds are to be treated with respect and honor, and it is within their power to enforce treatment befitting a human being. Enforce? Yes, if they're in an environment that is unhappy due to beatings and cruel criticisms it's their duty to move to safer ground, a place where negative words and actions are not levied against them. Women need to know, if a man or woman loves them enough to fill a mustard seed they would never give them a black eye,bruise ribs, shoot or cut them, nor would they ever open their mouths to utter degrading terms directed at them. Love should never humiliate or beat you silly. For the past decade talk shows have filled the airways with sad stories of living with violently insane persons but they left out a significant part, the part of the woman. Men and women both sit on talk shows claiming they can't control their behavior, they blame their parents and babysitters for abusing them, they blame the parish priest for molesting them, they blame society for not removing them from an abusive household as children, they blame the gun manufacturer, they blame their loved ones for upsetting them and the list goes on. When will the blaming to justify their abuse stop? It'll stop when women (and men) stop making excuses for why their "love ones" hit, kick, bite, and degrade them. It'll stop when women walk away the first time a man (or woman) assault them, instead of, enduring twenty years pretending he or she's going to magically change. Recently I saw a talk show discussing domestic violence and I was deeply sadden by the guest speaker's summation of domestic violence. There was a theme emerging, the only person to blame is the perpetrator, after all they're mentally ill. Not once did she point out how victims aren't victims until they surrender their power, which gave the impression she was saying the victims aren't responsibility for themselves. I'm not saying they (as in the victim) can control anyone but themselves, no I'm saying there's always something the "victim" can do to legitimately protect themselves from further harm. Are these options perfect? The answer is no, but, at least the "victim" would be attempting to do something rather than throwing their hands in the air and accepting the harsh treatment as facts of life. After watching the show I soon discovered other women who were also put off by the so-called abuse expert's explanations and comments. Like me they were left with a sour taste in their mouth on how women are encouraged to remain passive and not pro-active to the first signs of abuse. There's power in saying and meaning, no I will not permit you to hit me ever, but somehow it seems these experts are trying to preserve victimhood. Three women confided in me their reasons for being disappointed with the show's guest. "I lived with abuse for fifteen years. Every weekend I wore a black eye. One day I woke up and thought to myself, I don't hit him so why should I let him hit me. That's when the light came on, I should be treated the way I treat him. I took responsibility for my allowing this man to hit me. I decided he wouldn't hit me anymore and got out. Who cares how mentally ill he is, I have to be sane for me and see where my power lies." VPalmer "Expert huh? Women will always be victimized if they never see by not reacting with action, as in getting out, when abuse first starts they're enabling the abuser. Why is it so hard to just say that instead of all that beating around the bush." anonymous "I'm disgusted. Women can count on future generations being abused because there's no encouragement for them to feel strong and in charge of themselves." Lee It's time we, as human beings, take responsibility for our futures the way God intended and stop handing over our power to decide our own fates to uncaring and abusive people. REMEMBER this, someone giving you a black eye is not a sign they love you, it's a sign they have issues that has nothing to do with you and it's time for you to get away from them. About The Author Regena English, the editor of The Leather Spinsters Newsletter and Leather Spinsters on the Web Ezine publications for happily unmarried careerwomen. She is also the author of a controversial ebook entitled Leather Spinsters and Their Degrees of Asexuality. http://www.leatherspinsters.com Article Source: http://EzineArticles.com/?expert=Regena_English http://EzineArticles.com/?Commonsense-Approach-to-Domestic-Violence&id=29189 purchase tramadol online ultram online pharmacy ultram 059 order phentermine ranitidine buy now tramadol

By Sharon White Most people believe that individuals who join cults are insecure and
are motivated by a desire to find a tight-knit community within which
they can find a stronger sense of identity and security-a haven from
the outside world. A common perception may be that such people
typically cannot make decisions for them or bear the pressure of
making choices independently. Cult members, according to logic, are
people who prefer cultic control and dependency--instead of the burden
of independent decision-making. It seems that these ideas are usually
an expression of ignorance, foolishness and perhaps a form of denial. The word Cult is often used in reference to many new religious
movement/groups and comes from the Latin words colure, which means "to
worship or give reverence to a deity." The dictionary defines the
world Cult as: A religion or religious sect generally considered
being extremist or false, with its followers often living in an
unconventional manner under the guidance of an authoritarian,
charismatic leader: often system or community of religious worship and
ritual. It is seen as the formal means of expressing religious
reverence; religious ceremony and ritual but can be an obsessive,
faddish, devotion to/or esteem for a person, principle, or thing. However it is also an exclusive group of persons, sharing an obscure,
usually artistic or intellectual interest nowadays, in the public
mind, the word cult is more likely to be associated with
brain-washing, manipulation of followers, public scandals over cult
leaders' sex and family lives, murder and mass suicide, rather than
religious worship. The term Christian according to the New Testament was first used at
Antioch to describe the Jewish faction that believed they had found Christ Today it means anyone who trusts in the Christ as his/her Savior, someone who professes belief in Jesus Christ or
follows the religion based on the life and teachings of Jesus; they
live lives according to the teachings of Jesus in the bible. 1The
Church usually defines the term cult by theological standards. In this
sense, a cult is a religious group that identifies itself with
Christianity and yet fails one or more doctrinal tests of accepted
beliefs. Jehovah's Witnesses, for example, call themselves Christians,
and yet deny the doctrine of the Trinity or God's Three-in-Oneness
(used order to describe the phenomena of God) and the resurrection of
Christ, among other things. The Mormons identify themselves as members
of The Church of Jesus Christ, but insist the rise of man to Godhood
and deny salvation by grace alone. Also I found the practice of polygamy/ polygene to be a double sided
argument simply because I think it's interesting that Mormons
originally accepted the idea and practice of polygamy but now the
'official' Mormon organization has since claimed that a new revelation
has come to light that restricts the practice and teaching of polygamy
which means polygamy was and is sacrificed. I find the fact that
Mormons seem to simply pick and choose which bits of the bible to
believe in troubling and this makes me question the teachings of the
Mormon organization, and of any organization/cult that claims to be a
church but doesn't follow the word of God when it becomes too
difficult for them. The article was produced by the member of masterpapers.com.
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By Deidra Garcia Sunlight has been clinically tested to improve moods and increase your bodys vitamin D production and endorphin release. But while everyone wants a glowing tan, the sun can also seriously damage your skin if you dont take precautions. Heres some simple guidelines for capturing that perfect tan and not frying your skin. - The most important factor when picking a sunscreen is to get one that has an SPF of 15 or higher and broad-spectrum protection. This means your skin will be protected from both UVA and UVB rays. - Chemical-free physical sunblocks that contain ingredients like zinc oxide or titanium dioxide reflect harmful rays without reacting with the skin. This means they dont cause allergic reactions and dont sting the eyes if they run due to swimming or sweating. - Regularly exfoliating your skin removes the outer layer of dead cells and allows you to achieve a more even tan. However, this also causes your skin to burn more easily, so dont scrub yourself right before tanning. - Lips can chap as easily from sunburn as from exposure to cold and dry air, so make sure to use a lip protection with an SPF of 15 or higher. - Sunscreen should be applied 20 minutes before you go out into the sun to allow the skin time to absorb it. After a half an hour outside, it should be applied again for maximum protection. Most sunscreens only last about two hours, so make sure to apply it regularly, especially if swimming or sweating heavily. Even waterproof brands lose their potency after an hour in the water. - Sand and water can reflect up to 90% of the suns rays, so give your skin extra protection when at the beach. A stronger SPF is also recommended for higher altitudes, since the air is thinner and sun exposure more intense. - Dont forget to apply sunscreen to sensitive areas like the tops of your feet, backs of your ears and neck, and areas of the scalp and hairline if your hair is thin or thinning. Deidra Garcia is a freelance writer and communications manager for MenScience Androceuticals, a men's skincare and grooming company. You can find more articles by Deidra, as well as further tips and advice, at http://www.MenScience.com. Article Source: http://EzineArticles.com/?expert=Deidra_Garcia http://EzineArticles.com/?Summer-Skin-Care&id=253179 cheap ultram prescription ultram 0 59 order phentermine buy chea tramadol buy tramadol by check

By Athlyn Green Treatments for depression in modern times have come a long way! Science has come to the rescue with effective and differing medications, offering hope to sufferers. If you have been diagnosed with depression, you may be wondering what you will encounter with your depression treatment. What options are available? What are potential side effects and benefits of antidepressant medicine? Your doctor may discuss the different depression medications with you. He will most likely mention that SSRIs, tricyclics, MAOIs, or other antidepressants can be used to treat depression effectively. He will outline how these work as treatments for depression. If you are in the early stages of your illness, your doctor may recommend SSRIs. Selective serotonin reuptake inhibitors present certain benefits because the same severity of side effects is not usually experienced with their use, contrary to the tricyclics or monoamine oxidase inhibitors that may be used in depression treatment. If you have tried medications before, your doctor may decide that tricyclics might prove more helpfulespecially if you are suffering from major depression. He will decide on treatment for depression that is tailored to your specific needs. At times, MAOIs may be chosen. Your doctor might employ use of a MAOI when other classes of antidepressant drugs have proven ineffective. MAOIs may be tapped as a last resort. Hazardous dietary and drug interactions make these substances more challenging to use. Your doctor may prescribe still other drugs, which may not necessarily fit drug classifications of antidepressants but these can also be used in depression treatment. They usually dont present the same risks. Your doctor will weigh risks and benefits of any medication he prescribes for you. You might decide on and seek out alternative approaches. Natural remedies are gaining in popularity and are increasingly being turned to as a safe and effective treatments for depression. What relief do natural remedies offer? Nutritional preparations contain amino acids, vitamins and minerals, enzymes, herbal extracts and specialty supplements. Effective ingredients include chamomile, useful for alleviating insomnia and anxiety; ginkgo biloba, shown to promote mental clarity and concentration, and beneficial in treating depression; beneficial green tea providing improved cognitive performance; and valerian, used for treating insomnia, restlessness, anxiety-induced sleep disorders, and depression. Nutritional supplements are safe and potent allies in depression treatment. Why are natural remedies effective? Research has revealed that nutritional deficiencies in the brain and nervous system can be significant factors in malfunction of neurotransmitters and in cognitive impairment. Supplements act to correct imbalances that impair brain functioning. Natural remedies play an important role and can offer alternative choices when considering treatments for depression. Science has pushed the frontiers and offers newer medications. Research has discovered exciting natural substances derived from natures own storehouse to effectively treat symptoms. Flexible treatment for depression is readily obtainable. You can make important choices for your future well being. Athlyn Green is an avid health enthusiast with an interest in natural remedies for treatment of health disorders. She has contributed to Depression Treatment, a section of http://www.beat-your-depression.com dedicated to natural treatments and prescription drug alternatives for this disorder. Article Source: http://EzineArticles.com/?expert=Athlyn_Green http://EzineArticles.com/?Treatments-For-DepressionFlexible-Choices&id=338105 online pharmacy phentermine cod phentermine online doctor consultation buy cheap phentermine online net buy phentermine without a prescription

By Jason King If you're serious about finding love online then your online dating profile has to be a good advert for you. It needs to stand out from everyone else's profile. From the photo, to the your username to the details they will find when they click on your personal ad. Every part of it has to draw the single further towards contacting you. The first part of your dating profile anyone will notice is your photo. Chances are your photo will be surrounded by a lot of photos where you can't tell what anybody looks like. A lot of photos on online dating services are taken from too far away. Usually they are one of someone's vacation photos. If your photo is clear, up to date and from the shoulders up it's going to stand out. You're going to be the first one any single is going to be noticed, and have some interest shown towards you. It will show that you are looking to start a relationship. And that's exactly what other singles are looking for. Your username is what will attract them next. This is another part of your personal ad that can show them you're looking for romance. Everyone is anonymous online so be creative with your name as well as hiding your real name. Add some fun to it but don't make it sexual. Keep it clean, and then it won't turn anybody off. Something like Luvhere4u will put something in their mind, and make them think a bit. It will look good being backed up by an online dating profile photo that they're already interested in. It also tells the single browsing what your intensions are, and what you hope to gain from the online dating web site. Next is your details. First thing you must do here is be honest. The last thing you want is to be caught out telling lies just when your about to get your first offline date with someone. You don't have to put your life story in there, just don't tell any lies. Fill your online dating profile in with as much detail as necessary. You will get the usual bunch of boxes you can tick for various things, and then you have your description box. This is where you can sell yourself better than the next single. A lot of singles will leave this part blank, and just start searching the profiles. Then they wonder why no one is contacting them, and will blame it on the online dating web site. You need to add some spice to your profile. Tell them about your hobbies and why you do them. You can say what your goals in life are, and then someone will connect with them. Use this space also to say what type of single you're looking for. Don't put anything negative in here though. Say what you're looking for but don't mention the things you don't want. If you want someone slim don't say you're not interested in anyone overweight. Put something positive like you're looking for someone who looks after their body. It takes the negative out of your profile. The more positive comments you have the more another single will be attracted to you. If you keep your online dating profile positive, up to date and make the photo and username stand out you should have no trouble in getting contacted. And you will also have a much higher strike rate in getting replies from your e-mails. For more online dating tips and advice visit - www.the-online-dating-reviews.com Article Source: http://EzineArticles.com/?expert=Jason_King http://EzineArticles.com/?The-Importance-Of-Your-Online-Dating-Profile&id=346677 very cheap phentermine very cheap phentermine buy phentermine from union pharmacy inc phentermine com online

By Ed Gandia The basic lead generation process is pretty much the same from company to company. Inquiries come intheyre qualifiedand then sent to the sales team. Some turn into customers. Some dont. Which means that, over time, every organization ends up with a pile of prospects that either disengaged during the sales cycle (for whatever reason)or decided to go with a competitor. So heres the big question: is anyone in your company following up with these potential future opportunities? I can tell you that very few companies Ive worked with have systems in place to nurture these longer-term prospects. Yet, the potential for increased sales is significant, and can be very cost-effective. Heres one reason these prospects dont get much attention: good salespeople tend to spend most of their time on higher-probability opportunities with the best chance of closing the quickest. And who can blame them? Reps are under constant pressure to close business and meet quotas. That means theres little time for lower-probability prospects. But that doesnt mean you should throw these leads away. There can be tremendous long-term value in these opportunitiesif you can set up a system that allows you to follow up on them consistentlyand without breaking the bank. I call this strategy lead recycling because, in essence, thats exactly what youre doingyoure recycling these longer-term prospects back through a targeted lead generation process. The payoff? Ive seen this strategy boost sales by 5% (even 10% or more) over the course of a yearall from qualified prospects that would have normally been ignored! In fact, one of my software clients recently tested a new lead recycling program as part of an effort to grow sales to record levels. As a result of this new initiative, they were able to increase sales of one of their solutions by 13% over the course of a year! This company was generating an average of 600 inquiries per year for one of their products. From that point: * Some 450 of those 600 inquiries turned into appointments * Nearly 90 of those 450 appointments eventually turned into sales (over the course of a year) This was good enough to meet budgets. But it also meant that over 500 inquirers were NOT buying from them every year! They knew it wasnt practical to expect sales to follow up on every one of these lost opportunities. So they implemented a system that funneled these longer-term prospects back to marketing, using a combination of email and direct mail. The results were outstanding. Over the course of a year they were able to close an additional 12 new opportunities just from this lista lift in sales of over 13%! So heres why this strategy works so well: When it comes to prospects youve engaged with in the past, youve probably done most of the heavy lifting already. Youve done the hard work of getting them to respond to a campaign. You may even have established a certain degree or rapport and trust with many of them. And youve educated them on your offerings and how they can solve their business problems. Therefore, when a prospect disengages because of bad timing or budget constraints or other reasons, if you dont stay in touch with this growing list, you risk losing them to a competitorsomeone who will greatly benefit from the time and effort you spent educating these folks. Thinking about implementing a lead-recycling program? Here are some key items to keep in mind: 1. Get buy-in from sales. That may not be easy at first, but explain that youre trying to make their jobs easier. By setting up this program, youre taking away the burden of following up with lower-ranked leads. This gives them more time to focus on higher-probability opportunities. And best of all, youll be able to deliver them a handful of well-nurtured leads every year. 2. Consider qualifying more thoroughly up front. This places a bigger burden on marketing. But in the long run, everyone wins. Leads that are simply inquiring at this point and are months away from seriously evaluating options should all go straight into this nurturing program. Theyre just not ready to be turned over. 3. Set up systems that allow sales to easily forward prospects that need to be recycled. They should include lost opportunities, delayed decisions, and warm leads that have turned cold. 4. Lastly, seed this prospect list with a steady stream of value-added communications. Consider launching an e-newsletter in order to gather more opt-in email addresses. Also, try direct mail targeted at specific groups within this list. And as long as each of these communications has an appealing call to action (demo/presentation CD, white paper, an invitation to a Webinar, and so on), you continually increase your chances of creating top-of-mind awareness with these prospects. Bottom line: These days, it takes tremendous effort to generate qualified leads. Dont let any of them fall through the cracks. By setting up a lead recycling program you optimize your efforts and help generate sales that would have never closed otherwise. Copyright 2004, Ed Gandia. All Rights Reserved. Ed Gandia is a freelance copywriter specializing in the software industry. A 10-year sales veteran, Ed has consistently turned around struggling sales territories through his hard-hitting copy and focused lead generation methodology. To learn moreor to subscribe to his monthly lead generation e-newslettergo to http://www.edgandia.com Article Source: http://EzineArticles.com/?expert=Ed_Gandia http://EzineArticles.com/?Maximize-Your-Lead-Generation-Efforts-by-Recycling-Your-Leads&id=6790 phentermine 37.5 mg without a prescription purchase phentermine without a prescription phentermine online cod buy phentermine tablets